About Skilo

Skilo is a Brazilian digital visibility diagnosis platform that shows how a brand appears both on Google and in answers from artificial intelligence tools like ChatGPT, Gemini, Claude and Perplexity. It was created to help companies understand not only their SEO performance, but also their presence in the fastest-growing new discovery channel: AI-powered search.

With Skilo, you can analyze a website intelligently, identify opportunities for improvement and get a clear action plan, without technical jargon. The platform brings together in one place performance data, site structure, content, brand authority and AI presence signals, translating it all into practical recommendations to grow with more visibility.

Our goal is to make digital optimization more accessible to small and medium-sized Brazilian businesses, especially online stores, real estate agencies and brands that need objective guidance to compete better online. Instead of relying on scattered analyses, Skilo delivers an integrated view to turn diagnosis into decisions.

Skilo was born from the hands-on experience of two professionals who live the challenges of visibility, performance and results online every day: Pedro Dowding and Helena Camargo. More than a product idea, Skilo is the answer from people who know firsthand the routine of brands that need to sell more, show up better and make decisions based on data, not hunches.

Pedro Dowding works with digital channels, trade and CRM, with a vision closely tied to how brands evolve their presence within more complex commercial journeys. Helena Camargo has a background in digital trade marketing and B2B operations, focused on optimizing sales and media in online retail. Together, they bring a rare combination of commercial strategy, brand vision and performance-driven execution.

This experience helped shape Skilo as a platform designed for companies that need to understand, clearly, how they are showing up on Google and in AI-generated answers.

The idea is to turn a technical and often confusing topic into something actionable, easy to understand and useful for business growth. Skilo exists to support brands that want to increase their digital visibility with more intelligence, more precision and more efficiency.

That's why, beyond measuring presence and performance, the platform delivers practical diagnoses and sets improvement priorities objectively, helping businesses adapt to the new landscape of traditional search and AI search.